Author

Publication

2004-08-01 - Kogan Page

Language

English

Word Count

72,250 words, Guess

Page Count

289 pages

Physical Format

Paperback

Identifiers

and 3 more
  • Library of Congress Control Number2004010045
  • LibraryThing1776827
  • Goodreads213074

Classifications

  • LCCHF5415.2

Description

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--Jacket.

First Sentence

It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.

Subjects

Other Editions

  • Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)PaperbackKogan Page2004-08-01
Show 4 more editions

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