Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Pap/Cdr edition
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Word Count
72,250 words, Guess
Page Count
289 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL7967489M
- ISBN-139780749441814
- ISBN-10074944181X
- OCLC Control Number55055025
- OCLC Control Numberquestionnairedes00ibra
and 3 more
- Library of Congress Control Number2004010045
- LibraryThing1776827
- Goodreads213074
Classifications
- LCCHF5415.2
Description
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--Jacket.
First Sentence
It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.
Subjects
Topics
Other Editions
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Show 4 more editions
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