Towards an identity-orientated approach of branding
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Author
Contributions
- Burmann, Christoph. - Contributor
- Judge Institute of Management Studies. - Contributor
- University of Cambridge. Engineering Department. - Contributor
Publication
1996 - Judge Institute of Management studies, Cambridge, United Kingdom
Language
English
Subjects
Series Statement
- Research papers in management studies (University of Cambridge). 1996 -- no.18
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