Cause marketing for nonprofits
partner for purpose, passion, and profits
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Word Count
69,500 words, Guess
Page Count
278 pages
Identifiers
- Open LibraryOL3415721M
- ISBN-139780471717508
- ISBN-100471717509
- OCLC Control Number62615818
- OCLC Control Numbercausemarketingfo0000dawj
and 3 more
- Library of Congress Control Number2005031933
- Goodreads1874197
- LibraryThing3630816
Classifications
- DDC361.7/630688
- LCCHF5414 .D39 2006
Description
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Subjects
Series Statement
- The AFP Fund development series
Other Editions
- Cause marketing for nonprofits
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