Firebrands
building brand loyalty in the Internet age
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Contributions
- Millison, Doug. - Contributor
Publication
2000 - Osborne/McGraw-Hill, Berkeley, Calif, California
Language
English
Word Count
79,500 words, Guess
Page Count
318 pages
Identifiers
- Internet Archivefirebrandsbuildi00moon
- ISBN-100072124490
- ISBN-139780072124491
- Goodreads165270
- Library of Congress Control Number2001270467
and 2 more
- OCLC Control Number44694754
- Open LibraryOL3965562M
Classifications
- DDC658.8/27
- LCCHF5415.1265 .M66 2000
Description
"Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, Fed Ex, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands. Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand-building strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work."--BOOK JACKET.
Subjects
Topics
Other Editions
- Firebrands
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