Contemporary cases in consumer behavior
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Author
Contributions
- Engel, James F., joint author. - Contributor
- Talarzyk, W. Wayne, joint author. - Contributor
Publication
1977 - Dryden Press, Hinsdale, Ill, Illinois
Language
English
Word Count
101,750 words, Guess
Page Count
407 pages
Identifiers
- Internet Archivecontemporarycase00blac
- Internet Archivecontemporarycase0000blac_e0i1
- ISBN-100030169615
- ISBN-139780030169618
- Goodreads5869589
and 4 more
- LibraryThing1254826
- Library of Congress Control Number75021447
- OCLC Control Number2952959
- Open LibraryOL5198577M
Classifications
- DDC658.8/342
- LCCHF5415.2 .B54
Subjects
Topics
ConsumersCase studiesConsumer behaviorMarketing researchConsumer behavior -- Case studiesMarketing research -- Case studies
Other Editions
- Contemporary cases in consumer behavior
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