Moving forward in service quality research
measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link
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Author
Contributions
- Zeithaml, Valarie A - Contributor
- Berry, Leonard L., 1942- - Contributor
Publication
1994 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Subjects
Series Statement
- Report -- no. 94-114
- Report (Marketing Science Institute) -- no. 94-114
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