Starting & running a successful newsletter or magazine
5th ed.
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Word Count
113,750 words, Guess
Page Count
455 pages
Identifiers
- Internet Archiveisbn_9781413305234
- ISBN-101413305237
- ISBN-139781413305234
- Goodreads1025686
- LibraryThing214859
and 4 more
- Library of Congress Control Number2006048280
- OCLC Control Number71350597
- Better World Books9781413305234
- Open LibraryOL16255199M
Classifications
- DDC070.5/72
- LCCZ480.P4 W66 2006
- LCC2006048280
Alternate Titles
- Starting and running a successful newsletter or magazine
Description
Expert insight from the co-founder of PC and Macworld magazines!Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:-raising start-up money -attracting the best help -choosing the right marketing strategies -creating a solid subscription base -building loyalty among readers and advertisers -competing effectively against even the biggest adversaries What's new?The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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