Key account management

learning from supplier and customer perspectives

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Author

McDonald, Malcolm.

Contributions

Rogers, Beth, 1957- - Contributor
Chartered Institute of Marketing. - Contributor

Publication

1998 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

48,500 words, Guess

Page Count

194 pages

Identifiers

Internet Archivekeyaccountmanage0000mcdo
ISBN-10075063278X
ISBN-139780750632782
LibraryThing6013061
Library of Congress Control Number98197726

and 2 more

OCLC Control Number39738261
Open LibraryOL473573M

Classifications

LCCHF5438.8.K48 M35 1998

Subjects

Topics

Selling Marketing Key accounts Selling -- Key accounts Marketing -- Key accounts

Series Statement

CIM professional

Other Editions

Key account management: learning from supplier and customer perspectivesButterworth-Heinemann1998-01-01

Similar Books

Key account management: tools and techniques for achieving profitable key supplier status

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