Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)
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Word Count
28,500 words, Guess
Page Count
114 pages
Physical Format
Paperback
Identifiers
- ISBN-100789020335
- ISBN-139780789020338
- Goodreads1864313
- Open LibraryOL8152831M
First Sentence
SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement.
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