Contributions

  • Eighmey, John, 1944- - Contributor
  • American Marketing Association. - Contributor

Publication

1979 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

53,750 words, Guess

Page Count

215 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/34
  • LCCHF5415.2 .A773 1978

Subjects

Topics

TestingConsumersAttitudesCongressesMarketing researchVerbraucherverhaltenAttitude (Psychology)

Genres

  • Congresses

Other Editions

  • Attitude research under the sunAmerican Marketing Association1979-01-01

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