Sport Business in the Global Marketplace (Finance and Capital Markets)
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Publication
2003-01-18 - Palgrave Macmillan
Language
English
Word Count
62,500 words, Guess
Page Count
250 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9523001M
- ISBN-139781403903006
- ISBN-10140390300X
- OCLC Control Number50004305
- OCLC Control Number50841738
and 3 more
- OCLC Control Numbersportbusinessglo00west
- Library of Congress Control Number2002075498
- Goodreads2209759
Classifications
- LCCGV716 .W46 2003
Description
Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
First Sentence
When did it all begin?
Subjects
Topics
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