Publication

2003-01-18 - Palgrave Macmillan

Language

English

Word Count

62,500 words, Guess

Page Count

250 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • LCCGV716 .W46 2003

Description

Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

First Sentence

When did it all begin?

Subjects

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