Author

Publication

1998 - Free Press, New York, New York (State)

Language

English

Word Count

53,500 words, Guess

Page Count

214 pages

Identifiers

and 3 more
  • Library of Congress Control Number98007542
  • LibraryThing975275
  • Goodreads493184

Classifications

  • DDC338.7/621395/0973
  • LCCHD9696.S44 Y82 1998

Description

Intel Corporation has established itself as the undisputed trailblazer of microprocessor and silicon technologies. What exactly are the secrets of consistent innovation at Intel? Top microprocessor expert and Intel insider Albert Yu reveals that the key lies in Intel's ability to reinvent itself. Dr. Yu shows how Intel "obsoletes" its own products and relentlessly raises the bar to the next level. He brings the reader into the results-oriented, hyper-innovative, creative Intel culture that thrives on fresh ideas, risk-taking, and learning from failure. Yu shows how volume is a key to profits and describes how interactions between customers, marketers, and engineers often generate sparks that spawn great products. Intel has prevailed by learning lessons from its mistakes in fierce, bitter competition with Motorola and Sun's SPARC for strategic leadership of the high-technology world.

Subjects

Other Editions

  • Creating the digital future: the secrets of consistent innovation at IntelFree Press1998-01-01

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