Publication

2008-01-02 - Alpha

Language

English

Word Count

88,000 words, Guess

Page Count

352 pages

Physical Format

Paperback

Identifiers

  • ISBN-101592576710
  • ISBN-139781592576715
  • Goodreads971928
  • LibraryThing5131328
  • Library of Congress Control Number2007932632
and 3 more

Classifications

  • LCCHF5415 .D754 2008

Description

Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas

Subjects

Other Editions

  • The Complete Idiot's Guide to Guerrilla Marketing (Complete Idiot's Guide to)PaperbackAlpha2008-01-02

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