The Complete Idiot's Guide to Guerrilla Marketing (Complete Idiot's Guide to)
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Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Paperback
Identifiers
- ISBN-101592576710
- ISBN-139781592576715
- Goodreads971928
- LibraryThing5131328
- Library of Congress Control Number2007932632
and 3 more
- OCLC Control Number176917692
- Better World Books9781592576715
- Open LibraryOL12378795M
Classifications
- LCCHF5415 .D754 2008
Description
Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas
Subjects
Other Editions
- The Complete Idiot's Guide to Guerrilla Marketing (Complete Idiot's Guide to)
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