Growing Brands Through Sponsorship
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
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Author
Publication
2014 - Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
Language
English
Word Count
87,250 words, Guess
Page Count
349 pages
Identifiers
- ISBN-139783658072506
- ISBN-103658072504
- Better World Books9783658072506
- Open LibraryOL37225023M
Classifications
- LCCHF5410-5417.5
Subjects
Other Editions
- Growing Brands Through Sponsorship
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