Impulse
why we do what we do without knowing why we do it
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Word Count
77,500 words, Guess
Page Count
310 pages
Identifiers
- Internet Archiveimpulsewhywedowh0000lewi_r4t5
- ISBN-101847946852
- ISBN-101448106761
- ISBN-139781847946850
- ISBN-139781448106769
and 4 more
- OCLC Control Number826659792
- Better World Books9781847946850
- Better World Books9781448106769
- Open LibraryOL28374573M
Classifications
- DDC152.4
- LCCBF575.I46 L49 2013
- LCCBF575.I46
Description
Our lives are shaped by the choices we make. Some are the result of careful reflection; most happen purely on impulse. In this book, chartered psychologist Dr David Lewis builds on his own ground breaking research at Mindlab International to argue that if we can reach a true understanding of our impulses, we will have a better picture of our actions, our motivations, our emotions and, ultimately, our successes and failures. improve our self-control and resist harmful impulses? And he goes on from their to show how companies are exploiting our natural tendencies to sell us things we don't necessarily need. Psychology. Sales & marketing.
Subjects
Topics
Other Editions
- Impulse: why we do what we do without knowing why we do it
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