Publication

2009 - World Scientific, Singapore, Singapore

Language

English

Word Count

127,500 words, Guess

Page Count

510 pages

Identifiers

and 2 more
  • Better World Books9789812838469
  • Open LibraryOL25406479M

Classifications

  • DDC658.4012
  • LCCHD30.28 .S643 2009

Alternate Titles

  • Competitive strategy

Description

"This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies." -- Book cover.

Subjects

Other Editions

  • Economics and management of competitive strategyWorld Scientific2009-01-01

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