Economics and management of competitive strategy
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Word Count
127,500 words, Guess
Page Count
510 pages
Identifiers
- Internet Archiveeconomicsmanagem0000spul
- ISBN-109812838465
- ISBN-139789812838469
- Library of Congress Control Number2012406257
- OCLC Control Number311036739
and 2 more
- Better World Books9789812838469
- Open LibraryOL25406479M
Classifications
- DDC658.4012
- LCCHD30.28 .S643 2009
Alternate Titles
- Competitive strategy
Description
"This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies." -- Book cover.
Subjects
Other Editions
- Economics and management of competitive strategy
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