Author

Publication

2014 - Lexington Books, Maryland

Language

English

Word Count

48,250 words, Guess

Page Count

193 pages

Identifiers

  • ISBN-100739183893
  • ISBN-139780739183892
  • OCLC Control Number883646997
  • Better World Books9780739183892
  • Open LibraryOL27181140M

Classifications

  • DDC306
  • LCCP96.A83 .P37 2014
  • LCCHM621 .P368 2014
and 2 more
  • LCCP95.8
  • LCCHM621 .P37 2014

Description

Explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.--

Subjects

Other Editions

  • Parasocial politics: audiences, pop culture, and politicsLexington Books2014-01-01

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