Risk taking behaviour by advertisers
antecedents and implications
We couldn't estimate the reading time for this book.
Author
Contributions
- Berthon, Pierre. - Contributor
- Pitt, Leyland F. - Contributor
- Henley Management College. - Contributor
Publication
1996 - Henley Management College, Henley-on-Thames, United Kingdom
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- ISBN-10186181030X
- ISBN-139781861810304
- Goodreads6830076
- OCLC Control Number43127599
- Open LibraryOL16771391M
Subjects
Series Statement
- Henley working paper -- HWP 9643
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!