Brand management through narrowing the gap between brand identity and brand reputation
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Author
Contributions
- Open University. Open Business School. - Contributor
- Open University. Open Business School. Brand Management and Marketing Research Unit. - Contributor
Publication
1998 - Open Business School, Open University, Milton Keynes, United Kingdom
Language
English
Subjects
Series Statement
- Working paper seriess / Open University, Open Business School -- no.98/[12]
- Working paper series (Open University, Open Business School) -- no.98/[12].
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