The Making of a Name
The Inside Story of the Brands We Buy
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Author
Contributions
- Jack Trout (Foreword) - Contributor
Publication
2004-10-15 - Oxford University Press, USA
Language
English
Word Count
71,500 words, Guess
Page Count
286 pages
Identifiers
- Open LibraryOL7390864M
- ISBN-139780195168723
- ISBN-100195168720
- OCLC Control Number55511424
- OCLC Control Numbermakingofnameinsi00rivk
and 3 more
- Library of Congress Control Number2004012206
- LibraryThing337716
- Goodreads206122
Classifications
- LCCHD69.B7
First Sentence
Sorting dissimilar items into neat categories is one of life's small pleasures.
Subjects
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