LEGOfied
Building Blocks As Media
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Word Count
52,000 words, Guess
Page Count
208 pages
Identifiers
- ISBN-139781501365058
- ISBN-101501365053
- Better World Books9781501365058
- Open LibraryOL29483138M
Classifications
- LCCTS2301.T7
Description
"LEGOfied: Building Blocks as Media offers a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their "technicities"): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement."--
Subjects
Other Editions
- LEGOfied
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