Publication

1999 - Addison-Wesley, Reading, Mass, Massachusetts

Language

English

Word Count

126,250 words, Guess

Page Count

505 pages

Identifiers

  • Open LibraryOL702666M
  • ISBN-100321001990
  • OCLC Control Number38106521
  • Library of Congress Control Number97051676
  • Goodreads3544155
and 1 more
  • LibraryThing1002058

Classifications

  • DDC658.8/342
  • LCCHF5415.3 .K298 1999

Subjects

Other Editions

  • Consumer behavior and managerial decision makingAddison-Wesley1999-01-01

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