Emerging markets rule
growth strategies of the new global giants
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Author
Contributions
- García-Canal, Esteban - Contributor
Publication
2013 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
50,500 words, Guess
Page Count
202 pages
Identifiers
- Open LibraryOL27143903M
- ISBN-139780071798112
- ISBN-100071798110
- OCLC Control Number793223459
- OCLC Control Numberemergingmarketsr0000guil
and 1 more
- Library of Congress Control Number2012033515
Classifications
- DDC658.4/012091724
- LCCHC59.7 .G823 2013
Description
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
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