Author

Contributions

  • Rand, Paul, 1914- - Contributor

Publication

2000 - Phaidon, London, England

Language

English

Word Count

63,750 words, Guess

Page Count

255 pages

Identifiers

  • Internet Archivepaulrand0000hell_c0d6
  • ISBN-100714839949
  • ISBN-139780714839943
  • Goodreads163438
  • LibraryThing64413
and 3 more

Description

"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.

Subjects

Genres

  • Pictorial works

Other Editions

  • Paul RandPhaidon2000

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!