Doctor Who
The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary
Our rough guess is there are 38,500 words in this book.
At a pace averaging 250 words per minute, this book will take 2 hours and 34 minutes to read. With a half hour per day, this will take 5 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
38,500 words, Guess
Page Count
154 pages
Physical Format
Hardcover
Identifiers
- ISBN-101137463317
- ISBN-139781137463319
- OCLC Control Number915331325
- Better World Books9781137463319
- Open LibraryOL31827078M
Classifications
- LCCPN1992.63P87-P96HF54
- LCCPN1992.77.D6273 H55 2015
Description
"Brand anniversaries have become a regular part of today's popular culture, yet they have received surprisingly little analysis. Doctor Who: The Unfolding Event takes the BBC's flagship science fiction TV programme, and its 50th anniversary in 2013, as a case study. Anniversaries involve the proliferation of 'paratexts', e.g. trailers, merchandise, and conventions; this book considers how these paratexts can relate to one another, as well as being incoherent or ambiguous rather than cueing textual meanings. It tackles the brand anniversary as a 'popular media event' that is pre-planned and yet can also be contingently disrupted. Analysing how Doctor Who's 50th worked as a 'BBC metonym', and how 'public service consumption' has contributed to the BBC's cultural reproduction rather than harming its distinctive ethos, this study demonstrates that brand anniversaries are about asserting contemporary relevance. Doctor Who's 50th achieved this via an innovative 3D cinema/TV simulcast. Rather than dismissing anniversaries as commercial 'pseudo-events', we need to take their bids for cultural value more seriously." -- Back cover.
Subjects
Other Editions
- Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary
Similar Books
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!