Author

Publication

2013 - Wiley, Hoboken, N.J, New Jersey

Language

English

Word Count

59,500 words, Guess

Page Count

238 pages

Identifiers

and 3 more

Classifications

  • DDC658.4/06
  • LCCHD58.9 .R448 2013
  • LCCHD58.9.R448 2013
and 1 more
  • LCCHD58.9

Description

Details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace."The Story of Purpose "incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies.

Subjects

Other Editions

  • The story of purpose: the path to creating a brighter brand, a greater company, and a lasting legacyWiley2013-01-01

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