Decisive

Description

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions – in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.

Description

The authors introduce a four-step process designed to counteract the biases that inevitably creep into the decision-making process. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We are overconfident. We seek out information that supports us and downplay information that does not. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings does not fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In this book the authors, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. It takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? This book offers strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

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