Advances in Services Marketing and Management: Research and Practice
Vol 4 (Advances in Applied Business Strategy)
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Word Count
95,000 words, Guess
Page Count
380 pages
Physical Format
Hardcover
Identifiers
- ISBN-101559388552
- ISBN-139781559388559
- Goodreads2605470
- OCLC Control Number37904506
- Better World Books9781559388559
and 1 more
- Open LibraryOL8610497M
First Sentence
For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).
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