Switch
cómo cambiar las cosas cuando cambiar es difícil
Primera edición
Our rough guess is there are 77,750 words in this book.
At a pace averaging 250 words per minute, this book will take 5 hours and 11 minutes to read. With a half hour per day, this will take 11 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Contributions
- Heath, Dan, 1973- - Contributor
Publication
2011 - Vintage español, Nueva York, New York (State)
Language
English
Word Count
77,750 words, Guess
Page Count
311 pages
Identifiers
- Internet Archiveswitchcomocambia0000heat
- ISBN-139780307742353
- ISBN-100307742350
- Library of Congress Control Number2011004307
- Better World Books9780307742353
and 1 more
- Open LibraryOL25263876M
Classifications
- DDC303.4
- LCCBF637.C4 H4318 2011
- LCCBF637.C4H4318 2011
Description
"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!