Direct Assessment of Consumer Utility Functions
Von Neumann-Morgenstern Utility Theory Applied to Marketing
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Publication
2015 - Creative Media Partners, LLC
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- ISBN-139781340289737
- ISBN-101340289733
- Better World Books9781340289737
- Open LibraryOL39064489M
Subjects
Topics
Other Editions
- Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
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