Understanding customers
2nd ed.
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Author
Contributions
- Rice, Chris. - Contributor
- Chartered Institute of Marketing. - Contributor
Publication
1997 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
78,000 words, Guess
Page Count
312 pages
Identifiers
- Internet Archiveunderstandingcus00rice
- Internet Archiveunderstandingcus00rice_413
- Internet Archiveunderstandingcus0000rice
- ISBN-100750623225
- ISBN-139780750623223
Classifications
- DDC658.8/342
- LCCHF5415.32 .R53 1997
- LCCHF5415.32.R53 1997
Subjects
Series Statement
- The marketing series. Student
- Marketing series (London, England).
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