Football brands
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Author
Publication
2010 - Palgrave Macmillan, Basingstoke, England
Language
English
Word Count
48,500 words, Guess
Page Count
194 pages
Identifiers
- Internet Archivefootballbrands00brid
- ISBN-100230232531
- ISBN-139780230232532
- Library of Congress Control Number2010281237
- OCLC Control Number502410436
and 2 more
- Better World Books9780230232532
- Open LibraryOL25539584M
Classifications
- DDC658.827
- LCCHD69.B7 B75 2010
- LCCHD28-70HF5410-5417.5
Description
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being corporate brands, global brands, not-for-profit brands and e-brands. This book reviews research material in the field of branding and marketing in the football industry.
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