Winning at new products

accelerating the process from idea to launch

3rd ed.

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Author

Robert G. Cooper

Publication

2001 - Perseus Pub., Cambridge, Mass, Massachusetts

Language

English

Word Count

106,250 words, Guess

Page Count

425 pages

Identifiers

ISBN-139780738204635
ISBN-100738204633
Goodreads7542
LibraryThing816
Library of Congress Control Number2001094701

and 2 more

OCLC Control Number46944775
Open LibraryOL3958585M

Classifications

LCCHF5415.153 .C65 2001
DDC658.5/75

Subjects

Topics

658.575Marketing Management New productsHf5415.153 .c65 2001New business enterprisesNew products--case studies

Other Editions

Winning at new productsPerseus Pub.2001

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