US HQ views of their subsidiaries' marketing strategies in the UK
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Author
Contributions
- Doyle, P. 1943- - Contributor
- Saunders, John. - Contributor
- Loughborough University of Technology. Department of Management Studies. - Contributor
Publication
1988 - Loughborough University of Technology, Loughborough, United Kingdom
Language
English
Subjects
Series Statement
- Working paper -- no.179
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