Essentials of Health Care Marketing
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Word Count
148,000 words, Guess
Page Count
592 pages
Identifiers
- Internet Archiveessentialsofheal0000berk
- ISBN-139781284094312
- ISBN-101284094316
- AmazonB01I5F56UU
- Library of Congress Control Number2016024295
and 3 more
- OCLC Control Number950697027
- Better World Books9781284094312
- Open LibraryOL28604609M
Classifications
- LCCRA410.56
- LCCRA410.56 .B46 2017
Description
The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.
Subjects
Topics
Other Editions
- Essentials of Health Care Marketing
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