Reputation
realizing value from the corporate image
Our rough guess is there are 110,250 words in this book.
At a pace averaging 250 words per minute, this book will take 7 hours and 21 minutes to read. With a half hour per day, this will take 15 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
We earn a commission on purchases
Word Count
110,250 words, Guess
Page Count
441 pages
Identifiers
- Open LibraryOL21569578M
- ISBN-100875846335
- OCLC Control Number32589624
- OCLC Control Numberreputationrealiz0000fomb
- Library of Congress Control Number95020172
and 2 more
- LibraryThing1886076
- Goodreads2437193
Classifications
- LCCHD59.2 .F66 1996
- DDC659.2
Description
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
Subjects
Topics
Other Editions
- Reputation: realizing value from the corporate image
Similar Books
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!