Automobile advertising expenditures and sales during the 1970 GM strike
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Author
Contributions
- Baker, Michael John - Contributor
Publication
1971 - Marketing Science Institute, Cambridge, Mass
Language
English
Subjects
Topics
AdvertisingStrike, 1970General Motors CorporationAutomobile industry and tradeGeneral Motors Corporation -- Strike, 1970Automobile industry and trade -- United StatesAdvertising -- Automobile industry and trade -- United States
Places
Series Statement
- Marketing Science Institute. Working paper -- P-73
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