Author

Publication

2011 - Gabler, Wiesbaden, Germany

Language

German

Word Count

66,750 words, Guess

Page Count

267 pages

Identifiers

and 1 more

Classifications

  • DDC650
  • LCCHD28-70HF5410-5417.5

Subjects

Series Statement

  • Gabler Research -- Marken- und Produktmanagement

Links

Other Editions

  • Markenerfolg durch Brand Communities: eine Analyse der Wirkung psychologischer Variablen auf ökonomische ErfolgsindikatorenGabler2011-01-01

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