Selling It
The Incredible Shrinking Package and Other Marvels of Modern Marketing
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Publication
2002-01-15 - W. W. Norton & Company
Language
English
Word Count
50,500 words, Guess
Page Count
202 pages
Identifiers
- ISBN-10039332172X
- ISBN-139780393321722
- Goodreads6232568
- Library of Congress Control Number2001041004
- OCLC Control Number47142004
and 2 more
- Better World Books9780393321722
- Open LibraryOL7453800M
Classifications
- LCCHF5827.8 .S45 2002
- LCCHF5827.8.S45 2001
First Sentence
In the household arena, you are White-fang, and like drugmakers who sugarcoat bitter pills, advertisers try to make their offers tasty enough that you'll swallow.
Subjects
Other Editions
- Selling It
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