Dark art
the changing face of public relations
[North American ed.].
Our rough guess is there are 53,000 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 32 minutes to read. With a half hour per day, this will take 7 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
53,000 words, Guess
Page Count
212 pages
Identifiers
- Internet Archivedarkartchangingf0000burt
- ISBN-139781907642562
- ISBN-101908739029
- ISBN-101908739002
- ISBN-139781908739025
and 5 more
- ISBN-139781908739001
- ISBN-101907642560
- OCLC Control Number808340473
- Better World Books9781908739001
- Open LibraryOL28227673M
Classifications
- DDC659.2
- LCCHD59 .B87 2012eb
Description
An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old dark art of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!