Euromarketing and the future
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Author
Contributions
- Kahle, Lynn R - Contributor
Publication
2003 - International Business Press, New York, New York (State)
Language
English
Word Count
46,000 words, Guess
Page Count
184 pages
Identifiers
- Open LibraryOL17129008M
- ISBN-100789060159
- OCLC Control Number839301740
- OCLC Control Number959427501
- OCLC Control Number52714443
and 4 more
- OCLC Control Number33359139
- OCLC Control Numberaidscommunicatio0000myri
- Library of Congress Control Number2003016221
- Goodreads1864311
Classifications
- LCCHF5415.12.E82 E97 2003
Alternate Titles
- Journal of Euro-marketing
Description
"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.
Subjects
Topics
Other Editions
- Euromarketing and the future
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