Services Marketing
2Rev Ed edition
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Author
Publication
2002-07-29 - Palgrave Macmillan
Word Count
52,000 words, Guess
Page Count
208 pages
Physical Format
Paperback
Identifiers
- Internet Archiveservicesmarketin00baro
- Internet Archiveservicesmarketin0000baro_j1y9
- ISBN-139780333777930
- ISBN-10033377793X
- Goodreads2268795
and 2 more
- Better World Books9780333777930
- Open LibraryOL9412553M
Classifications
- LCCHF5415.13 .B37 2003
- LCCHD9980.5 .B36 2003
- LCCHD9980.5
Description
This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries.
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