Media Monoliths
How Great Media Brands Thrive and Survive
New Ed edition
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Word Count
68,000 words, Guess
Page Count
272 pages
Physical Format
Paperback
Identifiers
- ISBN-100749444789
- ISBN-139780749444785
- Goodreads2615117
- LibraryThing1592035
- Better World Books9780749444785
and 1 more
- Open LibraryOL7967599M
Classifications
- LCCP96.M34
Description
"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. --Publisher.
First Sentence
It is a sultry, overcast day in downtown Manhattan, and I am looking for a very special store.
Subjects
Topics
Other Editions
- Media Monoliths: How Great Media Brands Thrive and Survive
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