Meta-analysis in marketing
generalization of response models
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Author
Contributions
- Lehmann, Donald R. - Contributor
Publication
1986 - Lexington Books, Lexington, Mass, Massachusetts
Language
English
Word Count
30,250 words, Guess
Page Count
121 pages
Identifiers
- Open LibraryOL2740689M
- Internet Archivemetaanalysisinma0000farl
- ISBN-100669140392
- ISBN-139780669140392
- Goodreads660203
Classifications
- DDC658.8/3
- LCCHF5415.2 .F28 1986
- LCCHF5415.2.F28 1986
Alternate Titles
- Marketing Science Institute series.
Subjects
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