Readings in marketing strategies and programs
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Contributions
- Guiltinan, Joseph P. - Contributor
- Paul, Gordon W. - Contributor
Publication
1982 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
147,750 words, Guess
Page Count
591 pages
Identifiers
- Internet Archivereadingsinmarket0000unse_w3r0
- ISBN-10007048922X
- ISBN-139780070489226
- Library of Congress Control Number81014316
- Open LibraryOL4268283M
Classifications
- DDC658.8
- LCCHF5415.13 .R364
Subjects
Series Statement
- McGraw-Hill series in marketing
Other Editions
- Readings in marketing strategies and programs
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