Psychological foundations of marketing
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Author
Publication
2012 - Routledge, New York, NY, New York (State)
Language
English
Word Count
76,000 words, Guess
Page Count
304 pages
Identifiers
- Open LibraryOL25323676M
- ISBN-139780415620000
- OCLC Control Number776536457
- OCLC Control Numberpsychologicalfou0000kimm
- Library of Congress Control Number2012017492
Classifications
- DDC658.8001/9
- LCCHF5415 .K52196 2012
Description
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
Subjects
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