Television Advertising in Canadian Elections
The Attack Mode, 1993
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Author
Contributions
- Michel De Repentigny (Editor) - Contributor
- Stanley B. Cunningham (Editor) - Contributor
- Walter C. Soderlund (Editor) - Contributor
- Kai Hildebrandt (Editor) - Contributor
Publication
1999-07-01 - Wilfrid Laurier Univ Pr
Language
English
Word Count
63,000 words, Guess
Page Count
252 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL11267813M
- ISBN-139780889203235
- ISBN-100889203237
- OCLC Control Number41026762
- OCLC Control Numbertelevisionadvert0000unse
and 3 more
- Library of Congress Control Number99930634
- Goodreads2294426
- LibraryThing5435264
Classifications
- LCCJF2112.A4 T44 1999
Description
"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET. "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET. "Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.
Subjects
Topics
Other Editions
- Television Advertising in Canadian Elections: The Attack Mode, 1993
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