Contributions

  • Michel De Repentigny (Editor) - Contributor
  • Stanley B. Cunningham (Editor) - Contributor
  • Walter C. Soderlund (Editor) - Contributor
  • Kai Hildebrandt (Editor) - Contributor

Publication

1999-07-01 - Wilfrid Laurier Univ Pr

Language

English

Word Count

63,000 words, Guess

Page Count

252 pages

Physical Format

Paperback

Identifiers

and 3 more
  • Library of Congress Control Number99930634
  • Goodreads2294426
  • LibraryThing5435264

Classifications

  • LCCJF2112.A4 T44 1999

Description

"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET. "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET. "Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.

Subjects

Other Editions

  • Television Advertising in Canadian Elections: The Attack Mode, 1993PaperbackWilfrid Laurier Univ Pr1999-07-01

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