Publication

1970 - University of California Press, Berkeley, California

Language

English

Word Count

75,250 words, Guess

Page Count

301 pages

Identifiers

and 2 more

Classifications

  • DDC329.9/52
  • LCCJQ1698.J5 F8 1970b

Description

A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself, ' through the mysteries of social status, to the mystic's devout identification with the sources of all being."

Subjects

Series Statement

  • Publications of the Center for Japanese and Korean studies

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