Guanxi
Relationship Marketing in a Chinese Context
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Word Count
57,250 words, Guess
Page Count
229 pages
Physical Format
Paperback
Identifiers
- ISBN-100789012901
- ISBN-139780789012906
- Goodreads7194540
- Library of Congress Control Number00066455
- OCLC Control Number900422866
and 4 more
- OCLC Control Number45393379
- Better World Books9780789012906
- Better World BooksP8-CZE-099
- Open LibraryOL8152391M
Classifications
- LCCHF5415.55.W66 2001
- LCCHF5415.55 .W66 2012
- LCCHF5415.55 .W66 2001
Description
"Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.". "Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture."--BOOK JACKET.
First Sentence
Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.
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