The decisive moment
how the brain makes up its mind
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Word Count
73,500 words, Guess
Page Count
294 pages
Identifiers
- Internet Archivedecisivemomentho0000lehr
- ISBN-101847673139
- ISBN-101847673147
- ISBN-139781847673138
- ISBN-139781847673145
and 4 more
- Library of Congress Control Number2011486638
- OCLC Control Number276226228
- Better World Books9781847673145
- Open LibraryOL24979080M
Classifications
- DDC153.83
- LCCBF448 .L449 2009
Description
In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Subjects
Other Editions
- The decisive moment
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