Author

Publication

2009 - Canongate, Edinburgh, Scotland

Language

English

Word Count

73,500 words, Guess

Page Count

294 pages

Identifiers

  • Internet Archivedecisivemomentho0000lehr
  • ISBN-101847673139
  • ISBN-101847673147
  • ISBN-139781847673138
  • ISBN-139781847673145
and 4 more

Classifications

  • DDC153.83
  • LCCBF448 .L449 2009

Description

In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Subjects

Other Editions

  • The decisive momentCanongate2009

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